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Telegram has become one of the very most popular messaging apps, with 800 million monthly active users. If you want to promote your business, brand, or content, telegram ads give a great possibility to reach a global audience. Unlike other platforms, Telegram’s ad method is designed to be privacy-focused, non-intrusive, and displayed only in public channels with over 1,000 subscribers. This guide will walk you through how to run ads on Telegram effectively. 1. What Are Telegram Ads? Telegram Ads are sponsored messages that show up in large public channels with at the very least 1,000 subscribers. These ads: Have a 160-character text limit (no images or videos). Include a clickable link to an external website, channel, or bot. Appear only in large public channels (not in private chats or groups). Maintain user privacy (no personal tracking or targeted ads). 2. Benefits of Advertising on Telegram Massive Audience: Reach countless active users globally. Privacy-Focused: No private data tracking, which makes it a trusted platform. Cost-Effective: You only pay per ad impression. High Engagement: Telegram users are active and engaged, making ads effective. 3. How to Run Telegram Ads (Step-by-Step Guide) Step 1: Create a Telegram Ad Account To start, visit the Telegram Ad Platform at ads.telegram.org and log in with your Telegram account. Step 2: Set Up Your Ad Campaign Choose the Target Language & Region Select the language and country that you want your ad to appear. Create Your Ad Message Write a shorter and engaging text (max 160 characters). Add a call-to-action (CTA) like “Join Now” or “Learn More.” Include a hyperlink to your channel, bot, or website. Select Target Channels Telegram ads appear in public areas channels with 1,000+ subscribers. You can select specific topics relevant to your business. Step 3: Set Your Budget & Bid Price Telegram Ads run on a cost-per-impression (CPM) model. The minimum budget to perform ads is €2 million ($2.1M), making it suitable for large businesses. You bid per 1,000 ad impressions (higher bids progress placements). Step 4: Submit & Launch Your Ad Review your campaign settings. Click Submit for Review (Telegram will check if your ad follows the rules). Once approved, your ad will become appearing in large public channels. 4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget) If you don’t have a big budget, you can still promote your business using these methods: 1. Promote in Public Channels Collaborate with Telegram channel proprietors to post ads or sponsored messages. Find popular Telegram channels related in your niche. 2. Use Telegram Bots for Marketing Create automated bots to engage users, answer questions, or provide promotions. Many businesses use Telegram bots for customer care and product recommendations. 3. Create Your Own Telegram Channel Build a residential area around your company. Share valuable content, updates, and promotions to attract followers. 5. Tips for Running Successful Telegram Ads ✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count. ✔ Use a Strong Call-to-Action (CTA) – Encourage users to subscribe, visit, or buy. ✔ Target the Right Audience – Choose relevant channels and languages to maximise engagement. ✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads. Running ads on Telegram could be a powerful way to reach an incredible number of users, specifically if you have a big budget. However, if you’re a small business or startup, alternative marketing methods like sponsored posts, bots, and organic growth can still be highly effective.